AIRPORT ADVERTISING

For a unique advertising medium, with strong recall and recognition consider Airport Boom-Ad® Parking Gate Advertising.  On average, vehicles owners spend 8.4 seconds positioning their car to take a ticket from an automated parking attendant machine and another 3.5 seconds waiting for the boom gate to arise.  During this period, the driver's attention is completely focused on the rising gate making it an ideal mechanism for brand recognition advertising.  Abcon Media pioneered and perfected the Boom-Ad® Parking Gate.

Boom-Ad® “The Power of One-on-One Advertising”

• Boom-Ad® is a medium that places your advertising message on the vinyl sleeves covering parking gate arms.
• This creative, alternative and powerful out-of-home medium enables advertisers to distinguish themselves from the sea of billboards and transit advertising.
• Boom-Ad® creative medium places your advertisement in a non-competitive location less than 10 feet from the consumer and directly in their line of vision for a period of up to 90 seconds in total with each exposure.
• Demographics:
  • 16 years and older
  • Mobile with car
  • Male/Female
  • Shoppers
  • Travelers
  • Business People

Companies that have used Boom-Ad®

This unique out-of-home advertising product has become a medium of choice by agencies servicing high profile companies such as Aeroplan, CityTV, Dynamic Mutual Funds, ESSO, Air Canada, CBC Radio, National Post, McDonalds, Pfizer, Johnson and Johnson, The Globe and Mail, Translink, Cadbury, Mini Cooper, Mojo Radio.

Recall and Recognition Survey

conducted by Logit Group Inc. on behalf of Boom-Ad® Advertising - 2006

• Subjects were interviewed upon entering parking garages after only one (1) exposure.
• 37% of the total sample surveyed had an unaided recollection of the Boom-Ad® advertising sleeves.

Annually, Boom-Ad® delivers in excess of 300 million exposures nationwide!

Boom-Ad® provides you with a medium as creative as your graphics and messages!

Include it in your campaign plan!