IN-STORE ADVERTISING

About Headsup Media™

Headsup Media™ is a premium in-store advertising opportunity that utilizes double-sided back lit posters affixed to the ceiling of convenience stores.  The suspended advertisement works well when it is positioned with overhead florescent ceiling lighting.  The semi-translucent material allows for the passage of light similar to a back-lit billboard.  This media raises awareness and stimulates sales right where the buying decision is made.  POP advertising is the only medium at the critical point where product, consumer, and payment to purchase the product all meet at the same time.  These advertising faces each measure 19" H x 47" W and consist of two faces per hanging unit.  Over 70% of all purchase decisions are made in-store.  Statistics on the number of shoppers making in-store decisions has fueled POP advertising to a 21% compounded annual growth rate.

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